Web design for UK, US, Ireland and EU businesses

Start with the visitor’s question

When evaluating a website, looking only at how well the colours work together is not enough. Visitors should be able to understand which services you provide, where you operate and how to contact you. KepezWeb starts the design discussion with these questions. A restaurant in Antalya that needs to display its menu and directions has different needs from a consultant who needs to explain their area of expertise. Defining the purpose of each page rather than increasing the number of pages reduces unnecessary repetition when preparing content. The homepage is not a poster that crams in all the information, but a starting point that directs visitors to the right section. From our Kepez–Antalya office, we plan websites remotely for businesses throughout Turkey. UK, US, Ireland and EU projects start with the target visitor, content and contact needs. We also assess enquiries from Germany, Austria and Switzerland, Russia and the CIS, Gulf and Arab countries, and France, Belgium, Switzerland and other Francophone markets. Our Antalya tourism knowledge is useful experience, not a geographical limit.

Real-world use on a phone screen

The mobile view should not be a scaled-down version of the desktop page. Selecting links when the menu is open, tapping a phone number and filling in a form while the keyboard is open are each considered separately. Photo file sizes and cropping, readable text widths and sufficient contrast are addressed together. Decorative animations are simplified if they distract visitors from the main message. Keyboard navigation and visible focus indicators are also part of interface decisions. Discussing ease of use as well as appearance makes feedback on the draft more specific.

Preparing content and design together

Screens approved without real text may break when long headings or different photos are added. We therefore create an inventory of service descriptions, contact details and images with permission for publication. The terms the business uses are explained in language customers can understand. Instead of a vague label, the form button states the purpose of the request being submitted. Who will update the content is discussed from the outset, and the scope of the administration interface is shaped accordingly. Needing a gallery does not mean that a comprehensive booking system is automatically included in the project.

Redesign and launch decisions

When an existing website is being redesigned, we review its old URLs, the email links in use and pages that receive external links. As information is moved, a redirect plan is prepared for URL changes. Domain and server access should remain under the business’s control. Before launch, we evaluate a sample visitor’s journey to finding a service and submitting a request. In discussions conducted from our office in Kepez, we compare design preferences with your business’s priorities. The delivery schedule depends on content preparation and the agreed functionality. We make it clear that an attractive interface alone does not guarantee sales or search rankings. For the quotation assessment, you can include your current website address, usability issues you dislike and the task you expect the website to make easier.